Learning the best strategies to get the best out of your podcast will require strategies. Podcasting is an equal opportunity venture. You have starters and longtime professionals creating their own bit of audio for worldwide consumption.
You can find podcasts on poetry, politics, taxes, music, lifestyle, real estate, drama, humor, automobiles, and guitar instruction. In fact, the list of is limited only by your imagination.
To get started there are podcast producers who use a simple USB microphone that is picked up and recorded by software in your computer. Once the front-end recording is completed it can be manipulated, mixed and saved as an mp3 file.
As the idea of podcasts continues to grow the producing, saving and distributing an audio file is essentially fading away too.
There was a time when many computer users were intimidated by the thought of trying to upload a text file and a photos, but new ideas make audio distribution a highly personal way to deliver your point.
Friday night could be your podcast date night (chose a day or night that suites you)and spending a couple of hours producing a fifteen-minute podcast could be a sweet treat for the evening.
The marketing potential wrapped up in offering free podcasts can point listeners to your website to purchase products or services. Another option for marketing is voice work could be presenting podcasts that highlight your skills while you give free advice about how to do voice work for clients. These marketing methods are simple but effective.
Your podcast platform may not have reached tangible returns on your investments from your downloads, but the work is essentially an entertaining and informative advertisement for your primary website where purchases can, and are, being made.
The best advice I can give is don’t make your podcasts billboards for advertising. In both cases the strategy induces listeners to come back, and they do.
Each podcasts produces an RSS feed that you can share and you can even offer the feed as a phone download if the listener is on the go or may not have immediate access to a computer.
The truth about podcasts is they are not only for the broadcast professional. All around the world these audio elements are created in basements, apartments, mansions, and professionally equipped studios.
The acceptance of podcasts is generally strong and while your weekly listenership may not be as strong as a national radio program it does offer something that some of these programs don’t offer – the ability for consumers to listen when they want to listen.
Both on demand listening and viewing is impacting the way the world thinks and accepts content. That is the power of the podcast.